Level 4 Foundation
Marketing
Assessment by exam
|
= Award in Marketing |
|
|
Integrated Communications
Assessment by assignment
|
= Award in Integrated Communications |
|
|
Customer Experience
Assessment by assignment
|
= Award in Customer Experience |
Who’s it for?
The CIM Level 4 Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.
Entry requirements
One or more of the following is required to gain entry onto this qualification:
- CIM Level 3 Introductory Certificate in marketing qualification.
- Any relevant Level 3 qualification.
- Any UK Degree or International equivalent.
- International Baccalaureate (equivalent to NQF Level 3 and above).
- Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4.
- If English is not your first language, English language qualification within the last two years.
What you will learn
Marketing
The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.
Integrated Communications
The many different ways of communicating with customers, both inside and outside the organisation.
Customer Experience
Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.
Full Qualification
Marketing + Integrated Communications + Customer Experience = CIM Level 4 Certificate in Professional Marketing.
Bite-size awards
Each module can be achieved as a distinct, self-contained award which can be built up to attain the full Certificate.
Marketing = CIM Level 4 Award in Marketing.
Integrated Communications = CIM Level 4 Award in Integrated Communications.
Customer Experience = CIM Level 4 Award in Customer Experience.
|